Emily Shur Dares You Not To Love Ernie
Los Angeles-based photographer Emily Shur recently gave me a promo highlighting her fashion and portraiture. It’s a cleanly designed and nicely printed piece, on good, uncoated paper stock, that folds out into a small poster.
She put several examples of her work on one side, and a single larger image on the other. The large image, of a model in a sparkly red Peter Pilotto dress and Laura Kranitz fascinator holding a shih tzu, is from “Dog Days,” a fashion story Shur did for Paper Magazine. “That was a shoot I was really happy with and proud of, and showed a different side of my work than what people were used to seeing,” Shur says of the image choice. “I’ve been shooting more fashion lately and have really been enjoying it. I also love shooting animals, so I thought maybe this promo would help get me some different types of shoots.”"I also think when sending out a promo it’s nice to show an image that people might want to hang onto or put on their office wall—something that makes them smile," Shur adds. "I mean, if you don’t love Ernie (the dog in the photo) you’re dead inside." Fortunately I do love Ernie. And this promo. Which is indeed now on my wall.—Conor Risch Emily Shur Dares You Not To Love Ernie
Los Angeles-based photographer Emily Shur recently gave me a promo highlighting her fashion and portraiture. It’s a cleanly designed and nicely printed piece, on good, uncoated paper stock, that folds out into a small poster.
She put several examples of her work on one side, and a single larger image on the other. The large image, of a model in a sparkly red Peter Pilotto dress and Laura Kranitz fascinator holding a shih tzu, is from “Dog Days,” a fashion story Shur did for Paper Magazine. “That was a shoot I was really happy with and proud of, and showed a different side of my work than what people were used to seeing,” Shur says of the image choice. “I’ve been shooting more fashion lately and have really been enjoying it. I also love shooting animals, so I thought maybe this promo would help get me some different types of shoots.”"I also think when sending out a promo it’s nice to show an image that people might want to hang onto or put on their office wall—something that makes them smile," Shur adds. "I mean, if you don’t love Ernie (the dog in the photo) you’re dead inside." Fortunately I do love Ernie. And this promo. Which is indeed now on my wall.—Conor Risch

Emily Shur Dares You Not To Love Ernie

Los Angeles-based photographer Emily Shur recently gave me a promo highlighting her fashion and portraiture. It’s a cleanly designed and nicely printed piece, on good, uncoated paper stock, that folds out into a small poster.

She put several examples of her work on one side, and a single larger image on the other. The large image, of a model in a sparkly red Peter Pilotto dress and Laura Kranitz fascinator holding a shih tzu, is from “Dog Days,” a fashion story Shur did for Paper Magazine. “That was a shoot I was really happy with and proud of, and showed a different side of my work than what people were used to seeing,” Shur says of the image choice. “I’ve been shooting more fashion lately and have really been enjoying it. I also love shooting animals, so I thought maybe this promo would help get me some different types of shoots.”

"I also think when sending out a promo it’s nice to show an image that people might want to hang onto or put on their office wall—something that makes them smile," Shur adds. "I mean, if you don’t love Ernie (the dog in the photo) you’re dead inside." Fortunately I do love Ernie. And this promo. Which is indeed now on my wall.

—Conor Risch

Anna Williams’ Digital Promo: “The Voracity” Shoe Story

stippled-photo

I’m partial to printed promos, but digital promos can be incredibly effective and interesting as well. Last year we wrote about “The Voracity,” an online journal created by photographer Anna Williams to showcase her work and introduce new visual ideas to clients. The project has helped Williams get several jobs for new and existing clients. For her most recent “Voracity” story, “The Shoe In,” Williams utilized the Stipple image tagging platform to embed extra content, like info on the shoes and other products in the shoots, video, music, Instagram images and even a testimonial from an art director. Check out the full “Shoe In” story here.

—Conor Risch

This promo I received from photographer David Tsay a couple of weeks ago is impressive (Tsay’s stop-motion video showing off the piece is above). It comes in a stitched envelope that’s made from what appears to be a recycled proof sheet. Within that envelope are several pieces of different sizes, which show all the various subjects Tsay photographs, from fashion and portraits to kids to food to architecture and interiors. The whole package has a handmade feel. I already noted the stitched envelope. In addition there’s a paper bag that houses one printed piece, which is hand-stamped with Chinese characters, and there’s also a reproduction of one of Tsay’s notebook pages that shows his sketches on one side and has a handwritten note from Tsay on the other.

Back in our December 2011 issue we wrote an article about the different ways photographers are working on their branding (if you’re a PDN subscriber you can login to read that article here.) Tsay talked about how he was working to show clients that although he shoots many different types of images, he maintains a cohesive esthetic. When he began working with his rep Kate Ryan, Tsay told PDN, “My work was evolving into different areas and we didn’t know how to tie it all together to make a cohesive presentation.” I can’t help but think back to that conversation when I look at this promo. In it we see all that Tsay does in one package, and it all fits together beautifully.


—Conor Risch

Being an avid fan of flip books, I was quite chuffed when in 2005, fashion/lifestyle photographer Chris Craymer sent me his adorable little promo called “The Kiss,” which featured style-icon/model Valentine Fillol-Cordier. I’ve kept it tucked away in my flat files all of these years, occasionally flipping through it now and again.
—Darren Ching 

Brooklyn-based lifestyle/fashion photographer Anna Wolf sent me a little gem of a promo a few weeks ago. Measuring a mere 4.25 x 6.25 inches, this well designed booklet is printed on an uncoated stock, stitched with thread and comes wrapped in a belly band. It’s smart and sexy, one that I’ll keep. 
To see Anna’s larger format mailer, check out Newsprint Promos That Work on www.pdnonline.com.
—Darren Ching
Brooklyn-based lifestyle/fashion photographer Anna Wolf sent me a little gem of a promo a few weeks ago. Measuring a mere 4.25 x 6.25 inches, this well designed booklet is printed on an uncoated stock, stitched with thread and comes wrapped in a belly band. It’s smart and sexy, one that I’ll keep. 
To see Anna’s larger format mailer, check out Newsprint Promos That Work on www.pdnonline.com.
—Darren Ching

Brooklyn-based lifestyle/fashion photographer Anna Wolf sent me a little gem of a promo a few weeks ago. Measuring a mere 4.25 x 6.25 inches, this well designed booklet is printed on an uncoated stock, stitched with thread and comes wrapped in a belly band. It’s smart and sexy, one that I’ll keep. 

To see Anna’s larger format mailer, check out Newsprint Promos That Work on www.pdnonline.com.

—Darren Ching