I’m partial to printed promos, but digital promos can be incredibly effective and interesting as well. Last year we wrote about “The Voracity,” an online journal created by photographer Anna Williams to showcase her work and introduce new visual ideas to clients. The project has helped Williams get several jobs for new and existing clients. For her most recent “Voracity” story, “The Shoe In,” Williams utilized the Stipple image tagging platform to embed extra content, like info on the shoes and other products in the shoots, video, music, Instagram images and even a testimonial from an art director. Check out the full “Shoe In” story here.