The latest promo to end up on my “Keep This” pile, is Los Angeles-based advertising photographer Dave Lauridsen’s smart perforated-accordion-fold promo, featuring 5 of his recent images—all neatly contained in a 7 x 4.75 inch folded cover, embossed with his branding. —Darren Ching

The latest promo to end up on my “Keep This” pile, is Los Angeles-based advertising photographer Dave Lauridsen’s smart perforated-accordion-fold promo, featuring 5 of his recent images—all neatly contained in a 7 x 4.75 inch folded cover, embossed with his branding. —Darren Ching