30-plus-year veteran James Wojick pours himself into his personalized promotions, and his clients are paying attention.
"Wojcik doesn’t plan the promotions as a way to land specific types of work, he says. Photographers need different promotions at different times of their careers. If you ‘want to make a splash,’ he says, send an email blast or mail a poster. For Wojcik however, crafting printed promotions is a means of “creating something with my hands” and showing work that reflects his passions. ‘I want to create a series of photographs that…I can look at 5, 10, 15 years later in my life,’ he says. It’s not a marketing strategy he recommends to every photographer, ‘but for me, it’s a natural path,’ he says. ‘I’m trying to get attention, but I also want to represent who I am as a photographer.’"