Happy to announce that today we published the online gallery for the 2014 PDN's 30: Our Choice of New and Emerging Photographers to Watch. Several of the photographers profiled this year have used Tumblr to promote their work and to connect with audiences and other photographers, so we thought it appropriate to share a list of the 2014 PDN's 30 photographers who are on Tumblr:
We Are The Rhoads
Check out the profiles of all of the PDN's 30 photographers here, and read about how they got their starts and built their careers.
Also, for more about the PDN's 30, and/or for those interested in hearing some of these photographers speak about building photography careers, be sure to check out the about page and the listings of educational programs we'll be organizing throughout the year. Info here.
Related posts: 2013 PDN’s 30 Photographers on Tumblr
2008-2012 PDN’s 30 Photographers on Tumblr
New York-based portrait photographer, Jordan Hollender, and his wife, Diane Collins, produce an annual holiday card together. Hollender killed two birds with one stone this year by also making a revamped “12 Days of Christmas” series of printed mailers to send to a targeted list of clients. Credit for the idea goes to Karen D’Silva, a consultant Hollender works with on his promos. When Hollender sent out the first card in late September he included a hand-written note explaining the project: he would produce one shot a week and send out one promo card per week for the 12 weeks leading up to Christmas. It was a challenge to produce and send a mailer every week while keeping up with his regular schedule. “We enlisted the help of others to brainstorm shoot concepts since it’s always fun to get some creative input,” Hollender told Promos We Kept. “Jeremy Schwartz at Truth Collective helped come up with Day 7, “Stars-a-Struttin,” which features NYC’s infamous Naked Cowboy surrounded by costumed-characters like Minnie Mouse and Smurfette in Times Square.
Jose Rodriguez at Proof Integrated Communications conceptualized “Dogs-a-Dashing,” a young woman on a snowboard getting pulled by 11 charging canines.
The “12 Days” project also became a short film. “We knew we wanted to record the song with our lyrics, so our biggest challenge was coming up with shots that worked both visually and lyrically.” Hollender’s wife helped produced the still images, his brother, Scott Harris, arranged the music, and Harris’s wife, Emily Warren, recorded the vocals. Jan Sabach designed the promo cards. To see another one of Hollender’s creative self-promo efforts, check out this article from PDNPulse.
Like a lot of photographers, Gary Land shoots all. the. time. When he had some downtime recently he was looking around for a way to kill a couple of days. A recent cross-fit shoot for Reebok inspired him to check out Tough Mudders, and he found a race that fit his schedule. “I didn’t go with the intention of shooting a promo,” Land told Promos We Kept. He just though he’d get some images for his site. “I think in my first 35 minutes there I knew it was going to be my next promo. There was so much color and personality there, and the overwhelming feeling that it wasn’t really a race or a competition… Everyone just wants to finish the race, so it was just a matter of helping your team get to the finish line, and I thought that was a really cool vibe.”
Land took the work and created a 6x9” softcover book, with a cover that’s embossed to give texture to the photo of mud. The images show the emotion, exertion and telling details of the Tough Mudder races.
The promo wasn’t cheap, Land says. But he’s received a lot of feedback and “a few jobs from it already.” As we noted in a PDN article (available to subscribers) about Land’s huge baseball book that caught a lot of clients’ attention, he isn’t afraid of big promo efforts. A book of basketball images he created two years ago is still getting him jobs, he says, and he only printed 50.
The other result of the Tough Mudders promo? It inspired Land to start training to participate in a race.
Photo District News is seeking an experienced, motivated, and talented Art Director to join the magazine’s editorial and Custom Media art teams. Are you that person? Do you know that person? All the info here: http://bit.ly/17wGZcR
Brooklyn-based photographer Tara Donne sent this nice little promo book a few weeks ago. She worked with Alaska House NYC on the design and hand-stitched bookbinding, and the piece was printed by Latitude, a creative agency that donates 50% of their profits to charity. Her name is embossed on the cover and the stock is uncoated, giving the whole package a classy, unfussy feel. In the book she blends her food, travel, lifestyle and kid photos seamlessly. The individual images are beautiful, appetizing, and so forth, and they fit together nicely, showing a consistent esthetic. To me the book suggests that Donne knows what the good life looks like, and can find it wherever she goes.
From the top: 2013’s cover of Phil Jackson’s annual zine; inside spread from “Borderline Retarded;” hand-written notes and a bonus 4”x6” glossy print were included the delivery of the zine; Jackson promoted his new zine using Instagram.
“Borderline Retarded” is Philadelphia-raised, now Brooklyn-based photographer (and skateboarder) Phil Jackson’s annual self-published zine. Previous titles include “Endless Summer Forever,” “Ghetto Camping Digest,” “New Zine” and “When the Cactus is in Bloom.” Eary in the summer of 2005, Jackson, who was in school at the University of the Arts in Philadelphia, broke his ankle skating. He decided to use the down time to make a photo zine to give out during the 4th of July party at his local hangout, FDR skatepark, in Philadelphia. Though Jackson now works with a local print shop to make his annual limited edition zine, “at first I snuck into the computer lab at school, manually double-siding, collating, folding and stapling each book (thank you Harris Fogel and staff for not getting too mad about it!).”
Jackson fills “Borderline Retarded” with unpublished personal work shot primarily during one of the many road trips he takes over the course of a year. “By the way, I’m answering your questions while riding in the flatbed of a pickup truck on I-94 just outside Fargo North Dakota,” he told PDN. “This will be my fifteenth drive across America. With this state I just crossed off the lower 48, which has been a goal for me.”
Jackson isn’t concerned with making money as much as he is concerned with getting the word out. He sends the zine to friends, photographers he admires, photo editors, curators, and gallery owners as an introduction to his work or just to say hello. “Borderline Retarded” is also on sale through Etsy, or he may be willing to trade for “sunglasses, grilled pineapple, a $20 gift card to a chain clothing store,” Jackson says.
Follow Jackson on Tumblr, Instagram and Facebook.
You really can’t go wrong with a promo featuring photos of incredibly handsome men. However, photographer Sarah Kehoe's recent booklet, which focuses on her men's work, is more than just eye candy. To start off with, the men in her images look so natural. Kehoe clearly has a knack for capturing moments that don't look staged or posed. It's as if she really did just come across a group of guys with gorgeous abs that happen to be playing soccer in the park.
Another great aspect of the promo is that the photos are matched up with fun quotes and drawings that add a bit of cheekiness. For example, the soccer photo contains the Lawrence Taylor quote, “If they play dirty, you play dirty,” which goes well with the dirt-covered hotties. Kehoe worked with designer Christy Sheppard and illustrator Katy Small on the promo, and you can tell they had a good time matching the images with various quotes, lists and drawings.
The 8.5 x 5.5-inch printed promo (which you can flip through virtually above) is perfect bound with a total of 20 pages (including the front and back cover). Each page has color photos or illustrations printed on both sides. The booklet may be lighthearted, but it’s also a very effective way to show potential clients that Kehoe, who is know for her lifestyle, beauty and fashion work, is more than ready to take on assignments where men are the subjects.
When I started flipping through Spencer Heyfron's “This is New York” promo, I immediately recognized many of the images as being from New York's Look Book column. I’ve always been a fan of that section of the magazine and loved looking at the photos again in their own context. When viewed as a whole, I appreciated Heyfron’s work even more because each image so clearly reflects the subject’s personality and style. This individuality is further emphasized by Angela Southern’s whimsical, on-the-nose lettering, which is used for all of the personal info included about the subjects, such as their names, job titles or quotes.
The promo itself is oversize, with dimensions of about 16.25 x 22.50 inches when opened to a spread. The paper is reminiscent of newspaper stock, but thicker so the images from a previous page don’t bleed through. The promo was folded down to about 8.5 x 11 inches when it was mailed, and polybagged so the mailing address could be printed on a separate sheet of paper instead of on the actual promo. Such a smart way to keep the promo looking clean.
It’s clear from this promo that Heyfron has a keen eye for not only finding stylish people on the streets of New York City, but also recognizing that style comes in all shapes, sizes, colors, genders and income brackets.